The Dutch EDDI multiplier event in Leiderdorp, Holland took place on April 24th 2022 at Area071. The full programme was packed with exciting presentations and a vibrant EDDI market place. Pieter van Schie and Carla de Vreij were the hosts of the day. The multiplier event offcially launched the results and intelectual outputs achieved, showcasing the new EDDI platform, catologue and EDDI App. This was well received by the Dutch audience. Soon more snapshots and news from this amazing multiplier event.

Amazing Succesful Multiplier Event

More then 54 people had signed up to attend the Dutch multiplier event on april 24th. Eventually 47 participants showed up and brought a lot of energy and chemistry during the Dutch multiplier event in Leiderdorp. All the participants were all pretty engaged and involved. The Dutch EDDI Conference was a big success. Lots of young people were really happy about the EDDI Platform, android app and catalogue. The modules on the EDDI Platform is a support tool for the teachers.

The purpose of the Dutch multiplier event was:

• To inform the participants about the results and intellectual outputs achieved;
• To promote the EDDI project and prevent early school leaving;
• To present the EDDI platform, EDDI catalogue and EDDI App;
• To identify solutions for early school leaving

From ‘rhetoric to practice’ to make the EDDI project ‘lifelong learning Erasmus+ reality’. That was the aim of the Dutch multiplier event in Holland on april 24th 2023. At the end of the day, after lots of activities, workshops and presentations the feedback was pretty good. A summary about the feedback you find below.

Pretty Good feedback

Overall conclusion of the event and the evaluation results: Very successful and well attended Dutch EDDI multiplier event. Lots of inspiration and energy in this vibrant multiplier event. The feedback was overall on average from very good to excellent!

On Monday April 24th we will organise the Dutch EDDI multiplier event. The EDDI Project aims to help students to better understand the causality and consequences of leaving education in order to find the possible solutions to the Early School Leaving (ESL) problem. During the multiplier event we will showcase our platform, catologue and app.

The EfDP multiplier event in Leiderdorp took place on December 9th 2022. The EfDP-programme had lots of great presentations and a very exciting EfDP market place. Pieter van Schie and Carla de Vreij were the hosts of the day. The multiplier event launched the new EfDP course qualifications and outlined curricula and results achieved, showcasing the pilot course as well.

EfDP Market

The partnership Ecvet for Digital Publishing (EfDP) held their multiplier events through Eurpe. The Dutch one was held in Zuid-Holland (The Netherlands) at Area071 and a lot of vistors and delegates were attending. The event showcased a suite of new credit-based Digital Publishing qualifications within the context of the European Qualification Framework (EQF) and related processes for European Credit Transfer for Vocational Education and Training (ECVET). One of the higlights of the day was the EfDP market, organised in the afternoon.

EfDP pilot course – What is Digital Marketing?

Pieter van Schie showcased the development of the EfDP units. In particular het explained Unit 3, the Dutch unit. On December 7th we started the Dutch pilot Marketing and Distribution. One of the main questions we ask ourselves is: What is digital marketing? Digital Marketing is essential for any business. Its main channels and its advantages will help you design the best strategies or trust an agency to carry out all the actions related to the online media. Digital Marketing (or Online Marketing) is a set of marketing techniques that are carried out in Internet media and channels. It is about using online resources and opportunities to promote a business or brand efficiently. In other words, Digital Marketing is a system for selling products and services to a specific target that uses the Internet through online channels and tools in a strategic and consistent way with the company’s general Marketing strategy.

Many Types of Digital Marketing Channels

There are more or less 7 types of marketing:

1. Website marketing
2. Email marketing
3. Content marketing
4. Social media marketing
5. Affiliate marketing
6. Video marketing
7. SMS marketing

Digital Marketing in Digital Publishing

It is obvious that Digital Marketing is the main type of Marketing now but even more when it comes to Digital Products. Constantly, digital products such as E-books, online courses, apps, stock photos and much more are so sold, distributed and consumed. This is why market your digital product in a correct way is so important. Digital products are different so physical ones because them are not tangible so it must be taken into account.

Public Relations in Digital Publishing

Public relations tries to manage information between an individual or an organization and the public. The aim of public relations is maintaining relationships with the public, and also managing the contact between different parties. The goal of public relations is shapping how people think about a company, product, service, or person.

What is Distribution?

Book distribution gathers distribution of physical books (in site and online) and e-book distribution.

E-Book distribution is a very complex and evolving process that is always changing an counting with more and more players in the market. The business is growing and it is important to keep to date with new technologies, new options and customers demands. Having a quality e-book is key, of course but you need more. You need very effective e-book distribution services that will enable you to reach your audience and growing your sales getting new customers and resources.

The multiplier event Social Media Savvy Part 2 was a big success! In essence the audience was delighted by all the SMS2 products, services and activities produced around being professional and savvy on social media. Certainly because SMS2 is made by young people with young people for young people. The partnership Social Media Savvy – Part 2 is co-funded by the Erasmus Plus Programme of the European Union and on June 28th 2022 the final big event was organised. The multiplier event took place in Leiden, Netherlands and was hosted by the dutch Foundation of Innovation Welfare 2 Work (DFW2W). A day earlier the Dutch SMS2 Days took place at the Hogeschool Leiden.

How SMS2 started?

Social Media Savvy – Part 2 (2020-2-UK01-KA205-079587) is the sequel of Social Media Savvy (2017-3-UK01-KA205-046578) and it focuses on the fact that without (any) work experience, what young people usually do have is their smart phone. With their smart phone they can show their own brand: The Brand ‘I’. Their branding on line is crucial in their job search or when you are setting up your first business. The best way to give support is digitally!

The agenda was packed with interesting presentations, workshops and activities about Being Professional and Social Media Savvy and we saw a lot of happy (young) people at the event in Leiden.

Brand I

The welcome started with a bang: Pieter van Schie made very clear that the first impression has become more important than ever: ‘In 40 milliseconds, we’re able to draw conclusions about people based on a photo’ Wow!’ The impact of messages are 55% visual, 38% vocal (tone of voice, rhythm, infection) and only 7% verbal.

A short introduction to Social Media Savvy

Carla de Vreij, chairwoman of the Dutch Foundation of Innovation Welfare 2 Work pointed out that today norms and values are changing. Having a discussion with other people, while they are staring at their smartphone is no longer rude, or she expects that this will no longer be rude in the future and said that ‘It’s important that young people use their social media skills more profesionnally’: ,,Without (any) work experience, what young people usually do have is their smart phone. And with their smart phone they can show their own brand ‘I’. Branding on line is crucial when you are on a job search or when you are setting up your first business. SMS2 took this as a starting point with all the services and products on the SMS platform, to give professional support digitally in a self-education savvy format.

How SMS2 is going?

SMS2 targets young people still in school (potentially to graduate within 2 years) and/or or recent graduates (aged 14-25). As said, the idea is that all those young people have a lack of work experience, but do have a lot of smartphone experience. So we have teached and trained them to own and use their personal brand, the brand ‘I’: A professional digital identity ‘I’ as the first step to gain any kind of formal work experience which leads to a substantial improvement of career development. The SMS Platform and SMS Passport are key on this social media savvy journey to work. We go to Desiree v/d Heydt, coach DFW2W to answer the question of this paragraph: How did the SMS 2 event go? ,,There was a real nice SMS 2 spirit. Was a really good vibe. There was a lot of appreciation.” ;

SMS Platform

The developed SMS Platform supports young people to be professional on social media on their journey to work. A few great features of the SMS platform are:

• It tracks the best recent social media news in a social media newsfeed; That means that all recent articles c.q. news which relates with social media are shown is this feed. This feed is updates daily and keeps you up to date
• Cyber news feed; During the event Craig Reoch breaked down the do’s and don’t being Cyber Savvy.: ,,One of the first ways you should be keeping your data secure is through the use of strong passwords! Today’s digital leglislation and regulations leave us no choice but to take the security of data very seriously, and for that reason, you should be using a strong password”. Craig showed the audience the benefits of using an improved password including evidence of keeping your data secure in the event of a breach, and reducing the likelihood of a data breach. He also addressed the cyber News feed, whcih keeps you up to date
• 12 SMS2 newsletters are published in English, Dutch and Italian on the platform.

The SMS platform is an OER with lots of content: Cyber safety; social media assessment; Books, TV & Movies, Videos & Podcasts; tips, tricks, checklists; advice on job search, profile, resumes and the ‘Brand I’. When you login, you get access to more social media training material and free access to a mentor helpdesk. Subscribtion is easy & privacy safe: By first name & email.

SMS Passport

The Social Media Savvy Passport is a digital passport for young people to social media success on their journey to work/entrepreneurial journey. The SMS Passport is an assessment tool that measures how savvy you are at the start. And you can track your progress after you have scrolled on the SMS Platform and self-educated yourself, going to the three e-modules, regarding the Brand I, how to be savvy on social media and much more. The modules are a support tool for the young jobseeker and young entrepreneur to make a strong Brand ‘I’.

The SMS Passport does a zero-measurement , upgrades your skills and tracks your progress on social media and when you have done well, you get a SMS certification.

Some testimonials

,,You always want to know what you can do to convince employers to hire you when you are a young person”’, said Paul. ,,When you don’have work experience, it’s good to know you can upgrade your brand by making a good first impression on social media”. ,,I am going to check out the newsfeed, thats for sure”, said Sam: ,,I thought that was a nice feature of the platform.’‘ Michel: ,,I have tried out the sMS Passport and was impressed how simple it was and how easy you can track your progress. I really liked it.”

SMS2 Days Hogeschool Leiden

A day before the Multiplier event we also organised the Dutch SMS2 Days. This was a very enjoyable day as well. It was great to get some feedback and advice on how to make the SMS Platform better. One of the problems SMS2 noticed was that despite the constant “communication” through technology that has dominated young lives, young people are at a massive disadvantage because they were less skilled in those soft skills then expected or they were not aware, or not present at all (because they only use social media for fun and don’t think about their own brand).

The SMS Platform and SMS Passport have tackled the problem pretty good, was the general feedback of our Dutch young people of the Hogeschool Leiden. They also came with some own ideas, llike using the Tik Tok platform and they made a brand new SMS2 production. Enjoy the (Dutch) Tik Tok video:

Social Media Communication Plan